Which Pins Work Best for a Beauty Brand?
Pinterest is a visual platform where first impressions matter most. And if you own a beauty brand, it’s important to understand which pin formats attract attention, get saved, and drive clicks.
1. Lifestyle Pins
These are photos or videos where the product is shown in real-life use. For example, a jar of cream on a nightstand, a morning ritual with serum, or the moment of applying lipstick.
Why they work: Pinterest users are looking for inspiration and ideas for how a product can fit into their lives. Lifestyle pins create emotion and an association with the lifestyle the customer wants to adopt.
2. Infographic Pins
Visual cards with useful information: skincare steps, application instructions, product comparison charts.
Why they work: Pinterest isn’t just about beautiful visuals, but also about helpful content. Infographics make information easier to understand and are often saved “for later.” They work especially well for multi-step routines or complex products (such as acids or retinol).
3. Before & After Pins
Collages showing the results of using a product.
Why they work: Pinterest’s audience is results-oriented. If a user sees a clear improvement, they are more likely to click through.
4. Roundup Pins
For example: “5 Best Serums for Hydrated Skin” or “Top 3 Masks for Glowing Skin.”
Why they work: These pins look like ready-made solutions, save the user time, and give the brand an expert image.
5. Video Pins
Short videos of 10–15 seconds: product application, texture, unboxing.
Why they work: Movement in the feed immediately catches attention, and showing texture or results builds trust.
6. Quote & Mood Pins
A beautiful background + a short phrase about beauty or self-care.
Why they work: These pins are often saved just “for inspiration.” If the quote and design align with your brand, it’s another way to stay in your audience’s feed.
Tips to Make Pins Perform Better:
- Use a vertical format (1000×1500 px).
- Add readable headlines directly on the image.
- Include keywords in the title and description.
- Create different formats for the same product and test what performs best.
And one more thing: don’t post pins chaotically. Pinterest rewards consistency and relevance, so it’s better to have a strategy and a clear content plan. Organize your boards, plan your topics in advance, and publish regularly. This way, your pins will work together as part of a cohesive marketing system instead of getting lost in the feed.
Pinterest is a platform where you can combine beauty and value. For a beauty brand, it’s not just about showing the product — it’s about placing it in the customer’s lifestyle context, giving them an idea, and making them want to save the pin “for later.”
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