Should You Delete Old Pins on Pinterest?

Over time, any beauty brand’s Pinterest account can accumulate hundreds or even thousands of pins. At some point, the question comes up: should you keep them or delete them? Especially if some of them promote discontinued products or barely get any views.

Pinterest works differently from Instagram or TikTok. Content here lives much longer, and an old pin can suddenly resurface if the topic or trend becomes popular again. That’s why the “delete old to make room for new” approach doesn’t always make sense here. Still, there are situations where removing or hiding pins can be beneficial.

1. When to Keep Old Pins

1. They still drive traffic. Even if the image isn’t new, a pin that consistently brings impressions and clicks should stay.
2. The topic is seasonal. For example, “winter skincare” or “summer makeup” comes back every year.
3. The pin ranks in Pinterest or Google search. Deleting it could cost you that position and organic traffic.

2. When to Delete or Hide Pins

1. Outdated links. The product is no longer for sale, the page has been removed.
2. Poor quality or errors. Blurry images, wrong format, typos. Sometimes it’s easier to create a new pin.
3. Content that doesn’t match your brand style. Especially if the visual feels outdated and hurts the overall profile look.

3. How to Clean Up Pins Without Losing Traffic

1. Start with analytics. Open Pinterest Analytics and identify pins that still generate impressions and clicks — these should stay. Focus only on underperforming, outdated, or irrelevant pins for removal.
2. Hide before deleting. Instead of deleting right away, move pins to a secret board. This way, if you notice a drop in traffic, you can restore them easily.
3. Remove in small batches. If you have many pins to clean up, delete them gradually — for example, 3–5 pins a day. Large-scale deletion in one go can disrupt your account’s performance and lower reach.

---

Bottom line: deleting old pins is not a one-size-fits-all solution. If a pin is still working, it can remain valuable for a long time. But if it brings no benefit or hurts your brand’s image, cleaning it up can make your profile more appealing and effective. The key is to do it intentionally — and gradually.

Save this pin to come back to the article later.